Magic Tate Ball
Magic Tate Ball is yours to shake, what artwork will this moment make?
Tate wanted a playful way to engage a casual audience with their impressive archive. The concept keeps things simple and gets your phone to do the heavy lifting.
Featuring artworks from Damien Hirst, Tracey Emin, Pablo Picasso, Henri Matisse, Claude Monet and many more, Magic Tate Ball uses the date, time-of-day, geographical location, live weather data and ambient noise levels to find the most appropriate artwork from the Tate’s collection.
I love the serendipity of discovering art through Magic Tate Ball. We were really impressed by the ideas and creative enthusiasm of the Thought Den team.
Jane Burton, Creative Director and Head of Content, Tate Media
At a time when apps where the next big thing, Tate wanted to do something a little bit different. Magic Tate Ball went on to become recognised around the world as a leading example of imaginative audience engagement.
Featuring hundreds of artworks and over 2,000 content ‘tags’, the app has been downloaded more than 200,000 times.
? Over 200,000 downloads
? Featured by Apple
? Lovie shortlist