Capture The Museum

A live-action multiplayer game for museum spaces. 

Tapping into the ballooning ‘experience economy’, Capture invites millennials to test their knowledge and take ownership of the museum in a unique social experience.

Two rival clans battle to claim sections of museum territory by interacting with exhibits to earn highscores. As players roam the museum space, a mobile app provides real-time territory updates. After 50 fast and furious minutes, the clan with the most territories is crowned the winner.

This was a hugely ambitious project, both organisationally and technically. Thought Den were a genuine pleasure to work with and fiercely committed to creating a great visitor experience.

Hugh Wallace, Head of Digital, National Museums Scotland

Inspired by Trivial Pursuit, Risk and of course Capture the Flag, this game brings drama, ceremony, competition and collaborative play to the gallery. 

Capture The Museum is an innovative, active and highly social experience that brings visitors together to celebrate a fundamental part of a museum’s identity - its glorious building.

📰 "Making a museum game that's more than just a tour" [Guardian]

A smart-thinking, award-winning design studio creating playful experiences for arts and culture.

Founded in 2008
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