Client: Roman Catholic Church
Audience: 21-28
Core aim: Represent church as more 21st century.
Deadline: 2 months production? Slow burner
Guide Budget: £10k
Suggested strategy: ARG, pervasive
Restrictions: Can’t mock Jesus
We have created the concept of episodic ARGs. A new idea that will make ARGs easer and more inclusive. People often find ARGs too long and confusing. What we have done is broken down the ARG into episodes, each episode refers to a parable. Leading the user to investigate what they have seen and find a final goal that will accompany every episode/parable. An example would be the Parable of the Good Samaritan played out over blogs and youtube, and the goal would be to find the “Good Samaritan” using the clues set out in the story online and off.
Wow very hard to put together a sample of an ARG. By the nature of ARGs they are quite big and include a huge amount of information.
So creating a prototype in a couple of hours is near impossible but we are doing our best to show the online elements, the real world components are harder to make instantly. At the moment our real world componens coprise of a symbol that will appear in the story lines and in the real world. The symbol will be in the style of Banksy http://www.banksy.co.uk/outdoors/horizontal_1.htm. And will further the brand and the ARGs outreach.
The rest of the technology that we are using are nice and easy to use, as they are normally for novices to create content. Places like youtube and blogger
At the moment we are working on a pitch for the Catholic Church.
Its interesting brief:
An ARG to target 21-28 year olds to raze awareness of the Catholic Church.
Some past projects of large scale religious advertising campaigns can be seen here
is this Jesus http://www.myspace.com/isthisjesus
possibly the closest example of a religious campaign online
alpha project http://uk.alpha.org
cross platform online/radio/tv/print
not going to be easy to put all our ideas into an ARG
we are working on some interesting ways to make it super axcessable that makes it a little different to other ARGs, but you will have to wate to find out