Client: Guinness

Audience: 18-24

Core aim: Steal lager drinkers / try for first time

Deadline: 1 month main production, with 3 month maintenance / refresh

Guide Budget: £200k

Suggested strategy: Mobile based? Rich media Flash? Social networking?

Restrictions: Strict brand guidlines

Tags: briefs

This entry was posted on Wednesday, May 7th, 2008 at 12:00 pm and is filed under Agency 1. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.