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	<title>Thought Den &#187; social media marketing</title>
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		<title>Social Media Marketing</title>
		<link>http://www.thoughtden.co.uk/blog/2009/11/social-media-marketing/</link>
		<comments>http://www.thoughtden.co.uk/blog/2009/11/social-media-marketing/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 12:45:44 +0000</pubDate>
		<dc:creator>Dan Course</dc:creator>
				<category><![CDATA[Discussion]]></category>
		<category><![CDATA[cbs news]]></category>
		<category><![CDATA[mail out]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.thoughtden.co.uk/blog/?p=424</guid>
		<description><![CDATA[We just had an interesting email from CBSNEWS. We know, already it doesn&#8217;t sound that interesting. Sure it&#8217;s just an email. Sure, it&#8217;s for an American Channel who have possibly bought our email address. But that&#8217;s beside my point. What&#8217;s interesting is not the dull blues and greys. It&#8217;s how focussed the mail is on [...]]]></description>
			<content:encoded><![CDATA[<p>We just had an interesting email from CBSNEWS. We know, already it doesn&#8217;t sound that interesting. Sure it&#8217;s just an email. Sure, it&#8217;s for an American Channel who have possibly bought our email address. But that&#8217;s beside my point.</p>
<div id="attachment_423" class="wp-caption alignnone" style="width: 310px"><a rel="attachment wp-att-423" href="http://www.thoughtden.co.uk/blog/2009/11/social-media-marketing/picture-2-3/"><img class="size-medium wp-image-423" title="CBS News mail out" src="http://www.thoughtden.co.uk/blog/wp-content/uploads/2009/11/Picture-2-300x204.png" alt="CBS News mail out" width="300" height="204" /></a><p class="wp-caption-text">CBS News mail out</p></div>
<p>What&#8217;s interesting is not the dull blues and greys. It&#8217;s how focussed the mail is on selling direct links to their twitter &amp; facebook pages. But not their main CBSNEWS site.</p>
<p>Can you see how the lady, katiecouric, is always mentioned with an @ symbol (for her twitter feed) &amp; the most prominent logo you can see is the facebook icon.</p>
<p>There is no direct mention of the CBSNEWS site.</p>
<p>So are some bigger companies more interested in getting people connected through their Social media sites rather than their own site?</p>
<p>Something to ponder while Thought Den wrap up their next MySpace app for aMap and plan a  twitter game =)</p>
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