So a question is raised, how do we start allowing people to commit to joining the Happy Packages project? If we allow users to just stumble upon them by chance, we just won’t be giving them (or ourselves) the opportunities as the Watershed found. Now, as an example in the virtual world (which Thought Den are more accustomed too), we would talk to Rubberductions to sort a Viral Campaign on the Ad Network and seed a few related forums to build up some awareness. However, we need people to discover the digital packages in the virtual and real world.

The answer we hope is simple by using techniques which are parallel to the essence of Pervasive media (pairing 2 worlds), we’ll be displaying a variety of real world media based near and around certain Pervasive hotspots which are backed up with digital world aggregation/seeding.

Thought Den are expecting that with the correct Pervasive Relations* we can get a higher take-up of the Happy Packages and a more trusted, personal experience.

For example, placing simple posters around a Bluetooth dongle while we’re gopping will allow people to make the a positive link between the application to download, giving them the option to interact and the knowledge of it’s presence. Or how about Tee shirts printed with an SMS number blatantly scribed over the chest to let people see something will happen if they text it, allowing them an opportunity to interact in their spare time after they spied the lovely digits.

With these posters/tee shirts/sexy promo girls/stickers we hope to be giving Happy Packages the best possible P.R in the world/s…

* PR in normal non-pervasive terms is “the promotion of goodwill and elevation of news”. However, in the spirit of making up new terms, PR clearly has to stand for Pervasive Relations, “The promotion of relationships between a person and their pervasive media”.