Thought Den are still hanging from the Soco Social knees up in London last night (guests of honour, of course - here’s why) and from the dirty-early coach journey back this morning to meet our very special guest, Mr Alistair Darling! He came to open the Pervasive Media Studio and dutifully cut the digital ribbon with an HP iPaq!

Both Clare and Dick from the Watershed lay down some inspirational speeches, waxing lyrical about the fantastic creative and computing industries currently booming in the west country. Roll on world domination. View the rest of the pics here

Well whaddya know!? Some quick thinking from Thought Den Creative Director Ben Templeton and some smiley pen-work from Tom of Mobile Pie and we’re off to a flyer with a nice feature in the Guardian. Read more about it at the Guardian Media Blog I couldn’t help but put a smug comment on the Guardian Blog, only to have spelt hot-bed wrong. Ok, so Bristol’s a Media city, not a spelling city.

One of the biggest challenges we’ve seen at Thought Den, (apart from having killer ideas, eyeing up potential ventures and knowing where to start…) is getting people to actually interact, turn on their Bluetooth or send an SMS with the system. In our every-day lives, we just don’t have the reason to start mucking around with our devices for doing more than sending a text or listening to music.

So a question is raised, (more…)