Thought Den » marketing

igfest 09 brings another year of AWESOME games

Dan Course — Tue, 15 Sep 2009 16:05:27 +0000

Hold up… I’ve just started this blog post and realised it’s Tuesday? Where did Monday go? I have a feeling I’ve just come down from riding from an AWESOME wave of awesomeness’ we got from playing at igFest.

The festival, igFest (interesting games festival) was conceived by Simon Games and is weekend of free urban games. If ‘urban games’ sounds like a silly marketing buzz-word, it really means, legally borrowing car-parks to play snakes and ladders, being chased by zombies late at night, running around college green with water pistols and following moose in the forests trying to get a picture of them. All igfest games, that were great fun for all the public who stopped by!

The best part was, all these games were free thanks to sponsors by the National Lottery, Watershed, HP Labs and the sexy Pervasive Media studio.

Ourselves, Thought Den, were heavily involved with the Commercial managing, promoting, volunteering, marketing and copywriting with the Festival. This involved a lot of running around for business (not for pleasure) and doing our best to deliver some great results for a fledgling festival. Check it all out in the portfolio.

But most of all we were heavily involved with having fun and living up to the spirit of the weekend. Play is good!

Fire Kills smashes 800k! And igfest is a go-go…

Ben Templeton — Thu, 02 Jul 2009 15:53:54 +0000

Hello Thought Den blog, I haven’t paid you enough attention lately. But here’s some good news! The Fire Kills campaign managed and seeded by Team Rubber and built by Thought Den has clocked more 800,000 plays. The COI (Central Office of Information. Sounds a bit George Orwell dunnit?) are thrilled and plan to make a case study of it, because we’re all just so good at what we do…

In other news, Thought Den have joined Simon Games in the igfest engine room, provided commercial-minded support. This basically means we’ll be pestering some bad-ass brands over the next few weeks to get them involved. It’s too good a proposition to miss. Look at the similar event-based marketing activity of brands like Red Bull (Air Race, Formula 1), Virgin (V-Feset), Orange (Glastonbury), T-Mobile (Trafalgar Singalong etc) and Jack Daniels with their music programme.

If anyone has any thoughts on how we could pimp igfest, please do get in touch. And if you want to volunteer to help run the festival, please get in touch. And if you want to play – get your arse down to Bristol town centre on 11, 12 and 13 of September for some serious frivolous mental fun-ness. Over n out Cap’n.

Marketing away the Barbershop Tash’

Dan Course — Mon, 07 Apr 2008 09:47:43 +0000

Being an avid member of the Bristol’s Great Western Chorus, meant one part of Thought Den was invited to attend the Barbershop Marketing day in Birmingham at the 138 centre.

The day covered many aspects of getting a chorus to think about what they’re promoting, eg, the GWC are a fun group of guys, love a sing + drink in the pub afterwards. Then taking those points and applying it into different areas of your Marketing Strategies.
Some chorus members were lucky enough to have mock interviews, get taught the ins and outs of the Newspaper trade and also how to deal with Radio Djs random and vain questioning!

The day inspired us to involve Thought Den by using our creative heads and have some fun with getting people into the ‘real Barbershop’ and away from straw boaters, moustaches and stripey waistcoats (even though it looks sexy, I know).

Big thanks to Alan Goldsmith and team from BABS, LABBS and Sweet Ads for organising the day.