It takes it’s name from Guerrilla marketing and is already being used in cinemas and shopping centres. Its leveraging the use of people’s mobile devices to allow them access to content, links or more details about an event.

This technique is obviously already being used, but we thought it required a name because during the Happy Packages project we intend to be ‘gopping’ people from anywhere and everywhere. In-fact we’ve sure we’ve devised a new method of content delivery an intend to make it pretty successful.