Thought Den » gopping

Gopping the underage…

Dan Course — Mon, 21 Apr 2008 10:25:22 +0000

A strange thing happened outside the office last Wednesday. Oceana runs an under 18 night, and out of the blue came hundreds of kids shrieking and laughing.

So rather than commenting on the youth of today, the price of cheese and other such things, we tried out some Bluetooth gopping with out the support of any Pervasive Relations (P.R). The test also had some different variables to our last gopping experience when we were chased by fanny in town,

most of the subjects were static in a queue
the pervasive weather situation was better
the age range was more defined (16-18)
we were trying video

The results

There was a significant increase in people with their Bluetooth on, averaging at 47 devices.
We only got 1 confirmed push (our software is a bit pre-release still, so a possible 5 others)
Larger amount of devices with personalised names (in comparison to ‘chased by fanny‘), something of interest to “Merolyn the phone” readers,
- Brown Hair Bitch
- Ary
- Dom
- RowRow
- Harley

So this week, we’ll be ready with some P.R and attempt a bigger uptake on the Bluetooth gopping.

Anyone for a Gumstix?

Dan Course — Mon, 03 Mar 2008 14:11:47 +0000

Our new bit of lovely Bluetooth equipment arrived today, a Gumstix “Proximity Marketing device”!

This box will be able to push out files over Bluetooth to enabled devices and comes with a mini antenna and some fun Bubble-wrap!

The aim now is to get this thing being powered by batteries to make it mobile and then start researching it with the Happy Fountains project, which is a part of the Pervasive Media Research Grant. The box will begin pushing the select files out over the Bluetooth spectrum and gopping people in select areas around the city.

There are some things we require help with however,

The electronics to make it powered by batteries so it’ll fit in our pocket.
We’re going to need a lovely free Linux programmer to work out all the Bluetooth Push and Pulls!

“Gopping” people from anywhere

Dan Course — Wed, 09 Jan 2008 16:12:22 +0000

“Guerrilla Object Pushing” is pushing Bluetooth Objects to passers by in areas where they normally wouldn’t expect it.

It takes it’s name from Guerrilla marketing and is already being used in cinemas and shopping centres. Its leveraging the use of people’s mobile devices to allow them access to content, links or more details about an event.

This technique is obviously already being used, but we thought it required a name because during the Happy Packages project we intend to be ‘gopping’ people from anywhere and everywhere. In-fact we’ve sure we’ve devised a new method of content delivery an intend to make it pretty successful.