A strange thing happened outside the office last Wednesday. Oceana runs an under 18 night, and out of the blue came hundreds of kids shrieking and laughing.

So rather than commenting on the youth of today, the price of cheese and other such things, we tried out some Bluetooth gopping with out the support of any Pervasive Relations (P.R). The test also had some different variables to our last gopping experience when we were chased by fanny in town, (more…)

Our new bit of lovely Bluetooth equipment arrived today, a Gumstix “Proximity Marketing device”!

This box will be able to push out files over Bluetooth to enabled devices and comes with a mini antenna and some fun Bubble-wrap! (more…)

“Guerrilla Object Pushing” is pushing Bluetooth Objects to passers by in areas where they normally wouldn’t expect it.

It takes it’s name from Guerrilla marketing and is already being used in cinemas and shopping centres. Its leveraging the use of people’s mobile devices to allow them access to content, links or more details about an event.

This technique is obviously already being used, but we thought it required a name because during the Happy Packages project we intend to be ‘gopping’ people from anywhere and everywhere. In-fact we’ve sure we’ve devised a new method of content delivery an intend to make it pretty successful.