Hello Thought Den blog, I haven’t paid you enough attention lately. But here’s some good news! The Fire Kills campaign managed and seeded by Team Rubber and built by Thought Den has clocked more 800,000 plays. The COI (Central Office of Information. Sounds a bit George Orwell dunnit?) are thrilled and plan to make a case study of it, because we’re all just so good at what we do…

In other news, Thought Den have joined Simon Games in the igfest engine room, provided commercial-minded support. This basically means we’ll be pestering some bad-ass brands over the next few weeks to get them involved. It’s too good a proposition to miss. Look at the similar event-based marketing activity of brands like Red Bull (Air Race, Formula 1), Virgin (V-Feset), Orange (Glastonbury), T-Mobile (Trafalgar Singalong etc) and Jack Daniels with their music programme.

If anyone has any thoughts on how we could pimp igfest, please do get in touch. And if you want to volunteer to help run the festival, please get in touch. And if you want to play – get your arse down to Bristol town centre on 11, 12 and 13 of September for some serious frivolous mental fun-ness. Over n out Cap’n.

There’s been some fantastic stuff coming our way to check out, some games and free postcards!

Online gaming – loads o’ press

Mobile Pie let us in on a cool site they’ve been ‘researching’ recently, it’s called ImInLikeWithYou which is a painfully addictive social on-line gaming site. It’s got a really simple suite of games, keeps you updated with who’s playing now, and the barrier to entry for playing is so low, you’re going to follow the link and not come back for hours. Interestingly and obviously they’ve just close 1.5million of investment to advance the online gaming cause!

PeaceMaker – play the news

All the boys have played games where we fight in WWII battles against the baddies and we’re all used to playing history, but what about a game that let’s you control a conflict which is much closer to our time. PeaceMaker allows us to play the Israeli & Palestinian government

“PeaceMaker challenges you to succeed as a leader where others have failed. Experience the joy of bringing peace to the Middle East or the agony of plunging the region into disaster. PeaceMaker will test your skills, assumptions and prior knowledge. Play it and you will never read the news the same way again.”

Sounds good dunnit!

Real physical stuff off Facebook – not just a gif!

Hippopost have started allowing users to send free personalised postcards to anyone they want! They offer to pay the postage and send it for you, but how’s it free? It’s clearly being paid for with a big shiny advert getting included on every card sent, also I wonder if they have a cheeky tick-box for adding you to a 3rd party mailling list?