So rather than commenting on the youth of today, the price of cheese and other such things, we tried out some Bluetooth gopping with out the support of any Pervasive Relations (P.R). The test also had some different variables to our last gopping experience when we were chased by fanny in town,

• most of the subjects were static in a queue
• the pervasive weather situation was better
• the age range was more defined (16-18)
• we were trying video

The results

• There was a significant increase in people with their Bluetooth on, averaging at 47 devices.
• We only got 1 confirmed push (our software is a bit pre-release still, so a possible 5 others)
• Larger amount of devices with personalised names (in comparison to ‘chased by fanny‘), something of interest to “Merolyn the phone” readers,
  • Brown Hair Bitch
  • Ary
  • Dom
  • RowRow
  • Harley

So this week, we’ll be ready with some P.R and attempt a bigger uptake on the Bluetooth gopping.

So not a good day for Thought Den and Mobile Pie to stay in, and as such we headed out into the big wide “real” world to do some initial Gopping tests.

We mainly focused on a few areas around town Fountains, KFC, Galleries and the Watershed (for drinks) in the hope all these areas would pull in splendid results like, every-one accepting the file we bluetoothed to them and then bought us drinks ‘cos we were so clever.

How-ever, to the contrary we found that not many people checked their phone when it beeped at them, even less people accepted the transfer and we felt like everyone knew we were spamming them. Drawing the conclusion, if people don’t know there’s something coming over the airwaves, they’re not going to expect it or even pick it up.

We’re not so bothered though, as we know that Bluetooth campaigns need to backed with lots of P.R (Pervasive Relations) and after counting about 200 Bluetooth devcies, we know a market’s out there.

As a side note how-ever we did find that…

- change the filename to ‘free-sandwich-voucher.gif’ and people will grab for it
- a Bluetooth device named ‘fanny’ kept following us round Broadmead and we now strongly believe this is the first instance of Bluetooth stalking
- Tom is very good at gopping girls
- some-one called Chan didn’t hesitate to accept a pic called ’sexy-g.gif’

Lovely.