The festival, igFest (interesting games festival) was conceived by Simon Games and is weekend of free urban games. If ‘urban games’ sounds like a silly marketing buzz-word, it really means, legally borrowing car-parks to play snakes and ladders, being chased by zombies late at night, running around college green with water pistols and following moose in the forests trying to get a picture of them. All igfest games, that were great fun for all the public who stopped by!

The best part was, all these games were free thanks to sponsors by the National Lottery, Watershed, HP Labs and the sexy Pervasive Media studio.

Ourselves, Thought Den, were heavily involved with the Commercial managing, promoting, volunteering, marketing and copywriting with the Festival. This involved a lot of running around for business (not for pleasure) and doing our best to deliver some great results for a fledgling festival. Check it all out in the portfolio.

But most of all we were heavily involved with having fun and living up to the spirit of the weekend. Play is good!