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	<title>Thought Den &#187; 118 118</title>
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		<title>What Thought Den are reading</title>
		<link>http://www.thoughtden.co.uk/blog/2008/05/what-thought-den-are-reading-2/</link>
		<comments>http://www.thoughtden.co.uk/blog/2008/05/what-thought-den-are-reading-2/#comments</comments>
		<pubDate>Tue, 27 May 2008 15:13:21 +0000</pubDate>
		<dc:creator>Dan Course</dc:creator>
				<category><![CDATA[Discussion]]></category>
		<category><![CDATA[Technical]]></category>
		<category><![CDATA[118 118]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[bluetooth]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[Happy Packages]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[RFID]]></category>
		<category><![CDATA[vouchers]]></category>

		<guid isPermaLink="false">http://www.thoughtden.co.uk/blog/?p=114</guid>
		<description><![CDATA[What a busy digital week it&#8217;s been, there&#8217;s been posts from blogs and newspaper articles covering everything exciting in the pervasive and online world. A lot more mobile technology news stories are beginning to hit the news in comparison with straight internet related interest reads and so this week I&#8217;m mostly rounding up any great/bad [...]]]></description>
			<content:encoded><![CDATA[<p>What a busy digital week it&#8217;s been, there&#8217;s been posts from blogs and newspaper articles covering everything exciting in the pervasive and online world.</p>
<p>A lot more mobile technology news stories are beginning to hit the news in comparison with straight internet related interest reads and so this week I&#8217;m mostly rounding up any great/bad news that&#8217;s affecting the <a href="http://www.thoughtden.co.uk/blog/2008/05/09/happy-packages-lives-on/">Happy Package&#8217;s</a> further development.</p>
<h3>Mobile Vouchers for greasy hands</h3>
<p><a href="http://www.thoughtden.co.uk.php5-2.dfw1-2.websitetestlink.com/blog/wp-content/uploads/2008/05/mcdonalds-voucher1.jpg"><img class="alignnone size-full wp-image-118" title="mcdonalds-phone-voucher" src="http://www.thoughtden.co.uk.php5-2.dfw1-2.websitetestlink.com/blog/wp-content/uploads/2008/05/mcdonalds-voucher1.jpg" alt="mcdonalds-phone-voucher" width="286" height="298" /></a></p>
<p>Apparently <a href="http://www.stuff.co.nz/4520855a11275.html">South Korea</a> isn&#8217;t the only place where<span id="more-114"></span> mobile phone vouchers are taking off. Following our chased by fanny post where we researched the success of mobile vouchers delivered to your phone in KFC &amp; Subway, the McDonalds chain in Japan has launched <a title="Mobile Coupons" href="http://www.finextra.com/community/fullblog.aspx?id=1362">Kazasu Coupon </a>which uses Sony RFID technology to redeem the voucher.</p>
<p>It seems the wave of mobile technologies is taking off already, time for our <a title="Happy Fountains" href="http://www.happypackages.com/happyfountains.html">happy fountains</a> to catch-up in for the <a href="http://www.thoughtden.co.uk/blog/2008/05/09/happy-packages-lives-on/">next iteration</a>.</p>
<h3>Can&#8217;t set-up your freaking phone to access the internet!</h3>
<p>One real barrier to entry for the Happy Packages application route was that people&#8217;s phones weren&#8217;t set-up to access the internet, use MMS or use their Java applications.</p>
<p><a title="Configure my phone" href="https://www.configuremyphone.com/">Configure my phone</a> believe they&#8217;ve got the answer to it all, for the cost of a quid they&#8217;ll send you details to correctly set-up your whole phone for access to all those services.</p>
<p><a href="http://www.thoughtden.co.uk.php5-2.dfw1-2.websitetestlink.com/blog/wp-content/uploads/2008/05/configuremyphone2.gif"><img class="alignnone size-full wp-image-116" title="configuremyphone" src="http://www.thoughtden.co.uk.php5-2.dfw1-2.websitetestlink.com/blog/wp-content/uploads/2008/05/configuremyphone2.gif" alt="Configure my phone" width="426" height="51" /></a></p>
<p>In our minds it seems like a good partner service to advertise with our products to allow more people to experience every application they want to.</p>
<h3>Enjoy the Bank Holiday with 118 118</h3>
<p>Last weekend, 118 118 jumped on events listing in the same way <a href="http://www.happypackages.com/happysms.html">Happy SMS</a> helped Bristolians find something to experience for an evening. For the whole long rainy weekend you were able to text into 118118 and be sent something interesting to do!</p>
<p><a href="http://www.thoughtden.co.uk.php5-2.dfw1-2.websitetestlink.com/blog/wp-content/uploads/2008/05/picture-111.png"><img class="alignnone size-full wp-image-119" title="118 118 SMS listings" src="http://www.thoughtden.co.uk.php5-2.dfw1-2.websitetestlink.com/blog/wp-content/uploads/2008/05/picture-111.png" alt="118 118 SMS listings" width="231" height="122" /></a></p>
<p>The system seemed a huger version of what we achieved with our product, but without a lot of the clever features. So we suppose that&#8217;s the POC (Proof of concept) dealt with, thanks 118, we just need to go build it for the next iteration of <a href="http://www.thoughtden.co.uk/blog/2008/05/09/happy-packages-lives-on/">Happy Packages</a>.</p>
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