Happy Packages lives on!

They\'re a clever bunch, aren\'t they?

It’s been hard-core few months, as you might tell from the other blog posts and mediasandbox…a lot of fun, inspiring, challenging, and more than anything this project has opened hundreds of doors for everyone involved. A realisation dawned this week that we really are operating at the forefront of the pervasive media industry…things break, people don’t understand, it’s new NEW stuff!

Who\'s that ugly chap then?

Our stand looked beautiful, as did Tom’s face beaming out from the 42″ plasma screen. People milled around, took the Happy Packages GPS demo for a test drive, asked us what on earth we were talking about and nodded knowingly when we explained the difficulties working with pervasive convergence in multi-platform content distribution systems.

At around 3 or 4 it was time to deliver the 6 minute presentation and face the judging panel, who were:

Sam Ingleby – Digital Communications Programme Manager, Intellect UK
Dan Sutch – Researcher, Futurelab
Paul Appleby, Series Producer, BBC NHU

It was all over in a matter of seconds (360 I suppose) and as the beads of sweat poured down my face my mouth moved of its own accord, parrying everything the judges could throw out – It’s a niche product, a playful campaign machine, a response to the enthusiasm shown by modern consumers to engage with their brands…And as it turned out, the cold hearted commercial hard-sell was what done it for us! After a painful few hours wishing the other Media Sandbox participants the best of luck, the announcement was made.

Happy Packages lives on! After an awkward group hug (and some slick high-fives) up on stage the party was on full swing. It wasn’t long until we headed to Start The Bus for more, and while I didn’t manage to get the barmaid’s number (no appreciation for Pervasive Technology it seems) it was night to remember: Champagne, food, friendly back slaps and promises to take over the world. Watch this space.

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3 Responses to “Happy Packages lives on!”

  1. thoughtden. » Blog Archive » A hard day at the office Says:

    […] kicking off Happy Packages, finishing Happy Packages phase 1, winning Happy Packages phase 2 (see this post) winning work with Bournemouth Media School, the Marketing department and the Centre for Excellence […]

  2. thoughtden. » Blog Archive » What Thought Den are reading Says:

    […] wanna’ know what’s been lighting our fires recently? I know we’ve been posting on Happy Packages, Bournemouth and a sunny day on the beach, but there’s been a few interesting moments been […]

  3. thoughtden. » Blog Archive » What Thought Den are reading Says:

    […] reads and so this week I’m mostly rounding up any great/bad news that’s affecting the Happy Package’s further […]

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