Archive for the ‘Uncategorized’ Category

The art of flash game production (with some baggage bowling fun thrown in)

Friday, January 15th, 2010

We’ve not yet blogged about our latest game D’oh! It’s a neat little spin (you’ll see what I did there) on standard web bowling games put together by the dream team – a Thought Den / Team Rubber reunion with our star Flasher Corin and Team Rubber’s Dave doing the hard graft. You’ll need to play it a few times to get the hang of it, but that was the point…

As ever, we all got very excited with the brief, came up with some amazing game-play mechanics, tried to cram them all into one game, moved the goalposts a few of times and almost threw the baby out with the bathwater, but eventually ended up with a tight piece of work. Tear’s were shed but lessons were learned and here are our golden rules:

Team buy-in from the beginning

The sooner everyone involved can understand the underlying aim of the game the better. This means the client’s aims too. If the creative vision for the project ultimately only exists in one person’s head, an awful lot of management time will have to be committed down the line to ensure everyone is gunning for the same target. When the goals, creative vision and problems are shared from the beginning there less links in the communication chain and each member of the team has more understanding and ownership of the project.

Use the right documentation at the right time

There are client-facing docs, internal docs, technical specifications, flow diagrams, testing feedback and wireframes, all with their own valuable role to play. But we’re here to build the game, not make a million documents explaining why and how we’re going to do it. The documents are there to ensure everyone is on the same page, all boxes are ticked and limit nasty surprises along the way. Be strict on what information you are representing in which document. How much of it is really relevant at that stage, and what important details are being left out? Early input from the team and a shared understanding of the challenge at hand makes the documentation the best it can be but also means it is not the only resource to rely on.

Rapid prototyping and play-testing

The sooner a game can be played, the better, no matter what state the graphics are in. Forget splash screens, buttons, highscores and preloaders, we need to play it, get a feel for it, discover the fun bits and reveal any potential trip-ups down the line.  In fact, a prototype is the best form of documentation in terms of game-play and what is a game if it’s not about playability? Cynics might say brand engagement or data capture, but the best way to achieve these is by rewarding the user with quality interaction.

Keep talking

The management process is a thousand times easier when you’re not left in the dark. And in the engine room too, it is essential the production team keep talking so that the pieces of the puzzle join seamlessly at the end. No matter how tight the production process, there will always be a desire to improve and innovate the output. In all likelihood the goalposts won’t stop moving until the 11th hour and the only way to prevent nasty surprises is to make sure people are talking to each other. Of course, it’s possible to over-talk, which is why development cycles and milestones are so important as checkpoints at which information is exchanged, keeping everyone up to speed.

Manage the feedback

The game should be played but the feedback must be collected, filtered and distributed correctly. The target audience are your most important motivator (besides the client I imagine) and it will be someone’s responsibility to make sure the game serves its purpose. With prototype feedback  coming in from all angles, inevitably some of it will not be relevant and the build team need to be drip fed only the most pertinent information, organised so they can tackle it efficiently.

The War Room

As a project nears completion the loose strands need to be tucked in, the stodgy bits stripped away. This requires executive decision making from the project leaders and quick turn around from the technical team. If the shit hits the fan, this is where the team needs to be – all in one place for the final hurdle.

Make it good

Finessing a project and showing it some love when the build is essentially finished is the stage that so often goes by the wayside. This is when it can become something beautiful! Finishing touches like improving the user feedback, splash screen layout, calls to action and sound effects add the gloss and shine to a project that makes it something to be proud of.  Unless, of course, you’re massively over budget and desperate to get the damn thing out the door. And then it’s for the seeding team to worry about!

The Christmas Den Distractor…

Wednesday, December 16th, 2009

It’s soon to be Christmas and the deadline looms…we’re hard at work on a beast of a project for the TV Industry – it’s kinda like Base Camp and it’s bloody hard core and it’s going to kick ass. Besides the technical development we’ve also created some lovely animations with Joe Snow and we’ll be sure to shout about these next year. Help bring us some Christmas sparkle by interacting live through the custom-built streaming app below. We’d love to hear from you! Merry Christmas from the Den.

Digital Evil this Halloween…

Friday, October 30th, 2009

Ladies and Gentlemen, Boys and Girls, draw near for the day of the digital un-dead is nearly upon us. Your iPhone cannot save you now. Update your status if you must, but you are simply adding to their power. Tweeting cannot prevent the ruthless and twisted onward march of technology gone bad.

Fear not, for Thought Den have visited the sensory soothsayers, taken prayer with the bluetooth gods and consulted the ethernet queen. A parchment of infinite age has been entrusted to them, along with the fate of creative Bristol, and there-in were the words of salvation. A virginal sacrifice has been made and the voodoo artefact has been positioned on the beta meridian. Now we must all hold hands and pray that Bristol will be spared the wrath of the Digital Devil as he prowls these rich lands in search of HTML horrors, Photoshop faux-pas and Flash bashing.

May your wits remain with you,

Best wishes from all at Thought Den.

igfest will be sunny! And very fun.

Thursday, September 10th, 2009

Thought Den have been working hard over the last few months helping igfest get off the ground. We were bought in to help with business development and festival promotions which involved talking with international brands, national newspapers, local heros and the great and good of Bristol’s media scene. Sadly Howies fell at the final hurdle despite their enthusiasm to come on board, but thanks to some fantastic support from the Arts Council the festival is going to be a huge success. The TV crews have been mobilised and the reporters are on standby. And best of all it’s going to be sunny!!!

High pressure

The festival eases into action this evening with a Moose Safari, and the headline game La Noche de Los Muertes kicks off on Friday. It is already massively over-subscribed and is shaping up to be a spectacular chase across the city.

My other two personal favourite games Rainbow Rain and Sneaks and Blaggers are also fully booked, which is a shame, but I’ll be doing my best to bagsy a spot.

Bristol\'s Biggest Player

And before signing off I’d like to draw attention to a special little sub-game that will be running throughout the festival. It’s a battle between Bristol’s media agencies to see who is – Bristol’s Biggest Player! The ideas is that agencies get points for playing igfest games and the more they play the more points they get. Given all the press the festival gets, it’s a nice way to shout about the great media talent we have in this city, and encourage the agencies to get out into the streets and play.

Dan kicks table leg. Dan appears in The Guardian.

Friday, August 14th, 2009

Is there no limit to what this boy will do to appear in print!? From the bleeding edge of technological advancement comes the story of one boy’s quest to…destroy a table. And for some reason a national newspaper, The Guardian no less, thought it worthy of page 3 in their staple lunch-break supplement G2.

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The story focuses on the recent abuse the NHS has recevied from right-wing American policy wonks attempting to derail Obama’s health reforms. Mr Course chipped into the Twitter hashtag debate (#welovethenhs) with his own heart-warming story from the NHS operating theatre. With fond memories of  being lovingly nurtured back to good health in the bosom of our revered state-funded health system, he recounts in 140 characters the unfortunate lead-up to his injury. Needless to say he won’t be toe-punting any table legs in the near future. Or missing any more snowboarding trips, we hope…

Simples!

Thursday, August 6th, 2009

Compare the meerkat, the silly meerkat advert released by comparethemarket.com are handling their social network page very well. They keep people on Facebook laughing and engaged!

Alexander on Facebook

The numbers are interesting however, they have, 509,840 fans (4th Aug 09) and on for the last 4 wall posts, they’ve received under 1% of rating engagement, eg, ‘I like this’. That’s quite small figure for a tool that’s easy to interact with.It’d be interesting to see what the click-through percentage is to their meerkat site. Maybe that’s the campaign’s goal?

But wait a second, slap my wrist. A repeating theme in our ‘Show me the money‘ chats (a 6 week forum held to discuss monitising pervasive media) was, ‘stats, figures and analytics can be a misleading evaluation when rating an emotional experience‘. So we should probably look past the numbers, and know that the little cute meerkats are probably having a very positive effect on all involved.

So is comparethemeerkat trying to drive conversions or are they creating an ‘apple-like fan base’ (cultofthemac.com) for consumers to fall in love with their brand.

Surely the second option is priceless

[youtube]http://www.youtube.com/watch?v=iKsSOEto3B0[/youtube]

[youtube]http://www.youtube.com/watch?v=2hfOt1qoALo[/youtube]

Mozilla releases a ‘Bletchly park’ for your new computer

Tuesday, August 4th, 2009

Have we just downloaded a piece of technology-history re-branded by Mozilla as ‘SeaMonkey‘?

seamonkey logo

This program promises to be the all-in-one, internet application suite. However quite is clearly Netscape Navigator re-released!

Oh wait, no wait. The intro blurb says, “SeaMonkey… Building on the great heritage of the Netscape Communicator”. So it is Netscape… again. [Pause]

Oh…

[Edges gently back to the door hoping he can escape then un-install].

SeaMonkey Navigation

SeaMonkey icons

SeaMonkey icons

Thought Den are home!

Monday, July 27th, 2009

It’s been 3 weeks, but we’re back in two pieces!

Ben’s been off enjoying the hospitality, exploring the French mountainside and setting up massive stages for festivals. So only expect ‘Bonjour mon-amis’ and some amazing cooking…

Ben\'s back from France

… and with Dan. Just buzz him to break the jet-lag dreaming like a cruel alarm clock… zzzz… San Fran …. zzzzzz

Dan with jet lag

Please pop-in for a coffee, because the Thought Den office is now officially back open!

Fire Kills smashes 800k! And igfest is a go-go…

Thursday, July 2nd, 2009

Hello Thought Den blog, I haven’t paid you enough attention lately. But here’s some good news! The Fire Kills campaign managed and seeded by Team Rubber and built by Thought Den has clocked more 800,000 plays. The COI (Central Office of Information. Sounds a bit George Orwell dunnit?) are thrilled and plan to make a case study of it, because we’re all just so good at what we do…

In other news, Thought Den have joined Simon Games in the igfest engine room, provided commercial-minded support. This basically means we’ll be pestering some bad-ass brands over the next few weeks to get them involved. It’s too good a proposition to miss. Look at the similar event-based marketing activity of brands like Red Bull (Air Race, Formula 1), Virgin (V-Feset), Orange (Glastonbury), T-Mobile (Trafalgar Singalong etc) and Jack Daniels with their music programme.

Laser Balligfest moose hunt

If anyone has any thoughts on how we could pimp igfest, please do get in touch. And if you want to volunteer to help run the festival, please get in touch. And if you want to play – get your arse down to Bristol town centre on 11, 12 and 13 of September for some serious frivolous mental fun-ness. Over n out Cap’n.

AudioBoo.fm, the iPhone blogging app

Tuesday, June 9th, 2009

Right now I’m really enjoying AudioBoo.fm, the iPhone blogging app. It’s a project spawned out of the 4iP fund which allows it’s users to leave a short audio commentry about whatever they want.

audio boo home page

Check my latest boo out here. They’re not always Thought Den material, however at minimum it’ll be mostly be rather un-insightful social/technological commentary.

Also, if you’re looking for a post made about young iPhone users (iPhones for toddlers), read it on the PM Studio blog.


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