P.R. (Pervasive Relations)

January 28th, 2008

One of the biggest challenges we’ve seen at Thought Den, (apart from having killer ideas, eyeing up potential ventures and knowing where to start…) is getting people to actually interact, turn on their Bluetooth or send an SMS with the system. In our every-day lives, we just don’t have the reason to start mucking around

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Cold fingers!

January 28th, 2008

A thought that just popped into our head during a Happy Packages brainstorm was, are we going to see a difference in Pervasive interaction during the summer months in comparison to the winter months?To be honest, if we asked a friend to pick up a Happy Package today out on college green, we severely doubt

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Happy Packages Identity

January 24th, 2008

Happy Packages – we put some virtual/digital boxes of happiness round the city and by various means, users can access the contents of the happy package, releasing anything from an SMS riddle to a Java game sent from our Bluetooth transmitters. WHAT WE NEED! Sketches / doodles / concepts for a brand/logo based on the

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The Sun promotes QR take up!

January 17th, 2008

The ongoing debate about the relevance of QR codes takes an interesting turn it seems…an article on moconews details the results published by The Sun relating to The Sun’s campaign to promote the use of QR codes among it’s readership – interesting reading for all, in particular us at Thought Den and Mobile Pie who

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Pervasive kicks off

January 14th, 2008

Today saw the start of the Pervasive iShed project with an initial meeting in the amazing new offices by @Bristol. Also, we were able to meet the other grant finalists, some who presented their ideas at the Media Sandbox launch and some who we’ve worked with before. (Dan Efergan, Dan Efergan and Dan Efergan) In

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“Gopping” people from anywhere

January 9th, 2008

“Guerrilla Object Pushing” is pushing Bluetooth Objects to passers by in areas where they normally wouldn’t expect it. It takes it’s name from Guerrilla marketing and is already being used in cinemas and shopping centres. Its leveraging the use of people’s mobile devices to allow them access to content, links or more details about an

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Thought Pie are go…

December 26th, 2007

Great news! We finally got word from Clare at iShed that our Pervasive Media pitch has been accepted. So in the new year we’ll all be putting our heads together, brainstorming, exploring and canvassing the opinions of any one who’s interested, ready for the coming 3 months. Soon enough we might even be able to

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