It could’ve done cos’ the last time you saw the team we were hugging and drinking 9k’s worth of champagne at the final MediaSandbox Event. Well here’s where we’re at…

The Team have been ripping the research apart and putting it back together in the form of the Pervasive Campaign machine ready for investment.

Though June we (more…)

I’ve been carrying out some very ‘in-depth’ studies into social network usage over our short-lived British Summer, and realised I’ve been using Facebook a lot less.

Apparently my ‘phone-losing house-mate‘ hasn’t checked hers in a few days too and it raised the point relating to my pervasive weather post.

We’re more likely to interact with our desktops over winter’s cold months, but (more…)

It’s been hard-core few months, as you might tell from the other blog posts and mediasandbox…a lot of fun, inspiring, challenging, and more than anything this project has opened hundreds of doors for everyone involved. A realisation dawned this week that we really are operating at the forefront of the pervasive media industry…things break, people don’t understand, it’s new NEW stuff!

Our stand looked beautiful, as did Tom’s face beaming out from the 42″ plasma screen. People milled around, took the Happy Packages GPS demo for a test drive, asked us what on earth we were talking about and nodded knowingly when we explained the difficulties working with pervasive convergence in multi-platform content distribution systems.

At around 3 or 4 it was time to deliver the 6 minute presentation and face the judging panel, who were:
(more…)

A strange thing happened outside the office last Wednesday. Oceana runs an under 18 night, and out of the blue came hundreds of kids shrieking and laughing.

So rather than commenting on the youth of today, the price of cheese and other such things, we tried out some Bluetooth gopping with out the support of any Pervasive Relations (P.R). The test also had some different variables to our last gopping experience when we were chased by fanny in town, (more…)

The ideas for Happy Packages could be great or they may stink, but hell it’s a research project and that’s what Thought Pie are meant to be finding out. Either way, no matter how good the implementation and delivery, something we’ll have to be wary of is Pervasive Fatigue.

The Situation

People who are constantly bombarded with repeated Bluetooth requests every time they walk past Co-op’s Bluetooth gopping device are slowly or possibly very quickly going to get annoyed with the vibration in the pocket requiring their attention. It’s just bad etiquette to interrupt someone with something un-expected and then probably ask them again the next day. So if during their personal time, while a client is choosing a sandwich, they’re re-asked to about downloading something, are we providing them with some very simple and mostly detrimental choices, get it, ignore it or turn their Bluetooth off. (more…)