Speed dating and answering the question.

Rapid prototyping is like Speed dating for business. You gotta sell a huge idea quickly, help the other party buy into it and then if you’re both aroused, hope for some hugs and sexy time afterwards.

Anyway, we were invited to UWE to take part in a Rapid Prototyping 2day workshop (much like our week long version) to help brush up on skills and solve a question plaguing the music industry. “How do we re-erect flacid music industry sales with a ubiquitous sexy product? Something physical to aid the declining CD and LP record sales.”

Not an easy question, but all the groups worked tirelessly to try and fathom a solution. The event was an ace mix of people; artists, engineers, script writers, technologists, students and research scientists.

I was lucky enough to be involved with an orgy of very clever minds from HP R&D, The Pervasive Media studio and UWE.

Our idea was to create a new market and intentionally stimulate interest in an album before it was even completed. Using some expensive Remote Studio Headphones which tune into the band’s recording studio sporadically. Super fans would to listen to new riffs, bouncing jams, banter and sparky live sets. It was called Gold Jack, see our mascot below.

Gold Jack mascot

Gold Jack mascot

To visualise that for a pitch, it was in all a proper dirty experience. With 3D printers burning through litres of plaster, post-its being slammed un-ceremonisasly to most surfaces and all interspersed with a lot of heated USP chats!

Post its

Post its

The workshop finished with all groups pitching to Seth from PIAS music and showcased some very beautiful ideas, like the “Music Vault”, engineered to capture memories and “dieTunes”, music only released when the artist had popped their clogs.

dieTunes

dieTunes

Thought Den value these training workshops very highly, it keeps the directors on their toes, tickles their digital gray cells and allows blind exploration into new business opportunities for all our clients.

Thanks UWE and Pervasive Media Studio for a very well organised 2 days.

Sex. (just felt like I needed to write the word after that post)

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