Compare the meerkat, the silly meerkat advert released by comparethemarket.com are handling their social network page very well. They keep people on Facebook laughing and engaged!

The numbers are interesting however, they have, 509,840 fans (4th Aug 09) and on for the last 4 wall posts, they’ve received under 1% of rating engagement, eg, ‘I like this’. That’s quite small figure for a tool that’s easy to interact with.It’d be interesting to see what the click-through percentage is to their meerkat site. Maybe that’s the campaign’s goal?

But wait a second, slap my wrist. A repeating theme in our ‘Show me the money‘ chats (a 6 week forum held to discuss monitising pervasive media) was, ‘stats, figures and analytics can be a misleading evaluation when rating an emotional experience‘. So we should probably look past the numbers, and know that the little cute meerkats are probably having a very positive effect on all involved.

So is comparethemeerkat trying to drive conversions or are they creating an ‘apple-like fan base’ (cultofthemac.com) for consumers to fall in love with their brand.

Surely the second option is priceless

[youtube]http://www.youtube.com/watch?v=iKsSOEto3B0[/youtube]

[youtube]http://www.youtube.com/watch?v=2hfOt1qoALo[/youtube]

This entry was posted on Thursday, August 6th, 2009 at 9:41 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.