New Skittles site is a Twitter Feed!
… and now for something completely different. This morning the Skittles home-page turned itself into a big Twitter page. Suddenly we’re able to graffiti onto a huge brand’s front door and no-one’s trying to stop us. What a great way to spread a site virally!

I wonder if there’s a long-term goal for the site though? Only as a funny stunt for a few days, it’s brilliant. We’ll definitely start to see some inspired use of it with Twitterers all competing to get their next clever idea up there.
However after all that excitement has gone, will it find a niche of people twitting every-time they scoff a bag of skittles? Will people start to comment and try to hold votes on it about favourite colours? Will people just be plain rude, and find it funny to get swear words up on the site?
Either way, time will tell so well done Skittles.
Tags: excitment, graffiti, new site, publicitly, skittles, twit, twitter, viral, virally
March 2nd, 2009 at 5:57 am
What’s reall awesome is how Opal Fruits are making the most out of this:
opalfruits: Buy Opal Fruits, not Skittles
opalfruits: Seriously Opal Fruits are way better than Skittles. Re-tweet if you agree
opalfruits: Buy Opal Fruits, not Skittles
hehe
March 2nd, 2009 at 1:57 pm
social unplugged: have we gone too far?…
Digital social media is incredibly powerful. But it is not the future of marketing, it is only one component (albeit an important one) in a larger discipline, right?I’m not here to blow a whistle or to call anyone out. But……