Thought Den Eat Out
What does it take to increase the uptake of a competition after your mail-out?
That’s the question we were asked, to improve the Eat Out’s current 12 Days of Christmas promotion. (Below)
First-out, brilliant competition, wicked prizes but the page was behind on some simple basics. In-fact we’ve coined another phrase to use when things need fixing, TDISS (Thought Den Is Simple Stupid).
So here’s a few points we were able to solve…
1. Make it easy to enter. The aim of the competition was to convert new site visitors to leave reviews on the site. So… have a big fat button that allows a new user to do just that. “LEAVE A REVIEW HERE”
2. Make it easy to read. The prizes are wicked but the structure is difficult. The users really want to see what shiny things they can win. So…. make it easy for them to see the instructions separated from the prizes.
That was a simple run-down, but the Eat Out team took it and twizzled out something really nice.
Go check it out, maybe even win yourself a Spa day!
Tags: competition, eat out, mail out, promotion, redesign, spa day, TDISS