Online advertising

A piece in the Media Guardian today nicely summarises the point I’ve been blabbing about over the last few months - online spend is yet to overtake print & TV spend, even though we spend more time online than watching TV and reading newspapers!

Projected advertising spend

What does this mean for us? I suppose we’ve got at least a few more years of running round like headless chickens before the second dotcom bubble bursts =) For more info read the Guardian post

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