“Gopping” people from anywhere
“Guerrilla Object Pushing” is pushing Bluetooth Objects to passers by in areas where they normally wouldn’t expect it.
It takes it’s name from Guerrilla marketing and is already being used in cinemas and shopping centres. Its leveraging the use of people’s mobile devices to allow them access to content, links or more details about an event.
This technique is obviously already being used, but we thought it required a name because during the Happy Packages project we intend to be ‘gopping’ people from anywhere and everywhere. In-fact we’ve sure we’ve devised a new method of content delivery an intend to make it pretty successful.
January 28th, 2008 at 10:04 am
[...] example, placing simple posters around a Bluetooth dongle while we’re gopping will allow people to make the a positive link between the application to download, giving them the [...]
February 1st, 2008 at 4:56 am
[...] to stay in, and as such we headed out into the big wide “real” world to do some initial Gopping [...]
February 6th, 2008 at 4:23 am
[...] example, placing simple posters around a Bluetooth dongle while we’re gopping will allow people to make the a positive link between the application to download, giving them the [...]
March 3rd, 2008 at 8:11 am
[...] Fountains project. The box will begin pushing the select files out over the Bluetooth spectrum and gopping people in select areas around the [...]
March 4th, 2008 at 8:48 am
[...] bombarded with repeated Bluetooth requests every time they walk past Co-op’s Bluetooth gopping device are slowly or possibly very quickly going to get annoyed with the vibration in the pocket [...]
April 21st, 2008 at 4:25 am
[...] on the youth of today, the price of cheese and other such things, we tried out some Bluetooth gopping with out the support of any Pervasive Relations (P.R). The test also had some different variables [...]