Everyone has a playful side.

With collaborative design at the heart of our process, Thought Den help world-leading organisations use technology to bring diverse audiences together for deeper, more playful engagement with arts, culture and science.

Let's make something great together!

Remodeling science engagement

Divo Total Darkness is an online adventure game and one of the first projects under Science Museum Group’s bold new strategy for engaging young people and building their confidence in science skills.

Videos, images and more

Unlocking the archive

Ar Ruţbah Magic Tate Ball is a pioneering mobile app, critically acclaimed around the world for the playful way it connects casual art fans with Tate's collection. The app uses live contextual data like date, weather and location to match an artwork to that particular moment in time.

Videos, images and more info.

Celebrating the space

Whitefield Capture The Museum is a live-action, multiplayer game for museum spaces, designed to welcome a new generation of visitors into the building and provide new revenue streams for arts and culture organisations.

Videos, images and more

Sharing the knowledge

Design In a Nutshell combines a series of beautiful animations with a multi-platform interactive to demystify six key design movements, sparking dinner table discussion, social sharing and over 1.4 million engagements for Open University.

Videos, images and more


I’d particularly like to express my admiration and praise for the way the whole project was managed and for the creative vision and execution. It’s been great working with you all and I’ve enjoyed the shared journey enormously.

Clive Hilton, Open University

Their creative solutions to tough problems kept things moving throughout production - not to mention their positivity and sense of humour!

Hannah Flynn, Tate

I've been so impressed, from start to finish. Ours was a particularly challenging brief and Thought Den responded with intelligence and managed the project with sensitivity. An absolute pleasure.

Josh Blair, Science Museum

The power of a partnership

Games don't need to break the bank. From the perils of bad sharing or a game about pain to the poignant story of a stranded mammoth, some of our best games are small and well-formed, made possible by long-standing relationships.

Examples from a decade of playful learning.

Strategic consultancy and workshops

There’s nothing like getting the right expertise in a room to discuss, sketch and test with end users. Our workshops are designed to solve big problems in little steps, showing how to hide the technology, combine specialist content with game mechanics and design to encourage specific behaviours.

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A smart-thinking, award-winning design studio creating playful experiences for arts and culture.

Founded in 2008

Trading from: Unit G1A, Stamford Works, 3 Gillett Street, London, N16 8JH
Thought Den Ltd 6613339 | Registered address: 3 Brecknock Road, Bristol, BS4 2DE